State Vape Union (SVU) is deeply dedicated to uniting and empowering vape industry owners in order to effectively protect and advance the shared interests of our vibrant community.

Through strategic advocacy, education, and collaboration, we lobby tirelessly to combat restrictive regulations, unfair policies, and industry-threatening forces. Our mission is to preserve the vitality of the vape industry, promote innovation, and safeguard the rights of businesses and consumers, ensuring a thriving, sustainable future for all stakeholders.

Saving the Industry One State at a Time.

SVU’s Advocacy for the Vape Industry in Navigating PMTA Challenges

SVU has actively collaborated throughout the entire country with dedicated lobbying teams who are well-versed in the various issues and ongoing threats facing the vape industry. These teams have expertly navigated complex legislative landscapes and have successfully won significant battles against the powerful influence of Big Tobacco, ensuring that the voices of vape advocates are heard and respected. With a deep understanding of the Premarket Tobacco Product Application (PMTA) process and its implications, SVU has been at the forefront of defending the vape industry’s interests, particularly for small businesses striving to comply with the FDA’s rigorous regulatory framework.

  • Texas

  • Tennessee

  • Arizona

  • North Dakota

  • Florida

  • South Dakota

The PMTA process, a critical requirement for marketing new tobacco products like electronic nicotine delivery systems (ENDS), presents significant challenges for manufacturers. SVU’s lobbying teams have worked tirelessly to address these hurdles, advocating for fair and transparent application processes. Drawing on their expertise, they have engaged with policymakers to highlight the flaws in the FDA’s approach, such as the “arbitrary and capricious” standards criticized in the January 2024 Fifth Circuit ruling. By emphasizing the need for clear guidelines and equitable treatment, SVU has pushed for reforms that support small businesses committed to compliance while fostering innovation and consumer safety.

SVU’s efforts extend beyond federal advocacy to state-level battles, where Big Tobacco has pushed restrictive legislation to dominate markets. In states like Arizona, SVU has challenged bills such as SB1272, which set restrictive cutoffs that favor large corporations like Altria and R.J. Reynolds. By mobilizing grassroots campaigns and building coalitions, SVU’s teams have exposed these tactics as profit-driven power grabs, protecting local economies and jobs. Their work has ensured that small businesses, including those producing American-made products can continue to thrive despite regulatory and competitive pressures.

Through these comprehensive efforts, SVU has solidified its role as a powerful advocate for the vape industry. Their dedicated lobbying teams continue to navigate the evolving regulatory landscape, ensuring that small businesses have a fighting chance against Big Tobacco’s influence. By amplifying the industry’s voice, SVU is shaping a future where innovation, compliance, and consumer choice can coexist, safeguarding the livelihoods of thousands and promoting a vibrant, competitive vape market.